Did you know the University of ΒιΆΉ΄«Γ½ is partnering with the travel industry to promote education and workforce opportunities that prepare students for careers in ΒιΆΉ΄«Γ½βs second largest industry?
The ΒιΆΉ΄«Γ½-themed βDay in the Lifeβ , is a collaboration between UA and the ΒιΆΉ΄«Γ½ Travel Industry Association with support from ΒιΆΉ΄«Γ½ Airlines that aims to attract more students and workers to the state. The campaign highlights a typical day in the life of two students, as well as two alums of the UA system who now work in the ΒιΆΉ΄«Γ½ travel industry.
In a recent Fairbanks interview, UA President Pat Pitney explained, βWe want young people to understand that there is an opportunity for education [in ΒιΆΉ΄«Γ½]. This campaign ties together the market of people that may not know what is possible, think about the adventure of ΒιΆΉ΄«Γ½, but might not about the opportunities at the university.β
Through the ads, viewers are introduced to a variety of university degree / certification programs and hospitality jobs. Featured programs include: at University of ΒιΆΉ΄«Γ½ Anchorage, at the University of ΒιΆΉ΄«Γ½ Southeast, and, at the University of ΒιΆΉ΄«Γ½ Fairbanks, and .
The alumni ads feature hospitality jobs available to graduates of those programs including at an Anchorage bistro and at the Museum of the North in Fairbanks.
The ΒιΆΉ΄«Γ½ Department of Labor and Workforce Development as a hurdle to the projected growth of the ΒιΆΉ΄«Γ½ travel industry. These highlight only a fraction of the diverse experiences available.
Pitney emphasized the hope that more students and graduates will share their experiences. Each personal story adds a new dimension to help others understand the myriad opportunities available across the UA system to live, learn, and empower ΒιΆΉ΄«Γ½.
A second set of TikTok ads, to be launched over the holidays and in the new year, will feature tourism businesses in Juneau, Seward, Fairbanks and Anchorage and related university programs.
One of the new ads focuses on partnered with the reindeer research being conducted at UAF's Large Animal Research Station. Another video will feature the ΒιΆΉ΄«Γ½ SeaLife Center in Seward and the Kachemak Bay Campus's Semester by the Bay program. In Juneau, an ad will feature the Mendenhall Glacier and the glacier research being conducted at the UAS ΒιΆΉ΄«Γ½ Coastal Rainforest Center.